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Seriously folks, it's only a taco

March 10, 2013
By CRAIG HOWELL , Weirton Daily Times

To me, unless we are truly starving and haven't gone without food for an extended period of time, or if there is some sort of end-of-the-world scenario playing out, those of us in this country should not be making a major deal out of some restaurant food promotion.

The other day, a co-worker noted a news article about people having problems with a supply of new taco shells being delivered to a particular fast food franchise known for its use of a chihuahua mascot and the phrase "Make a run for the border."

Apparently, after a couple of years of marketing a taco using a shell made from the classic Doritos flavoring, they decided to do the same with Cool Ranch Doritos.

But, one particular franchise didn't get its shipment in by the time the promotion was set to begin.

These individuals, described as in their late teens or early 20s, decided to stay up late and head to the franchise at midnight when the food item was set to launch.

When they learned it wasn't yet available, they wound up purchasing a regular taco, but then complained about it to a reporter covering the launch of the food item.

Now, I admit, it's been a while since I've visited this particular fast food chain, and I've never tried this Doritos-based taco shell. I don't know if either flavors are considered delicious, but I doubt I would find myself staying up late at night just to go stand in line and be one of the first people to try one.

Yes, it's something new and it might be nice to try it once, but it's just a taco for crying out loud.

The world isn't going to end if you wait until the next afternoon. Besides that, if not getting a new taco is really your biggest worry of the day, then you're going to have some big surprises in store later in life.

It amazes me each time I hear about something like this.

I'm not against fast food restaurants or anything. I don't necessarily make them an integral part of my diet, though, either.

I might grab a burger every once in a while, or a slice of pizza, or maybe even a taco, it's just a matter of moderation for me.

Yet, there are those who go absolutely bonkers just because of some new gimmick, especially when it's something they know will only be available for a short amount of time.

There's another fast food chain known for its burgers, chicken nuggets and golden symbol. Each year they put out a mint-flavored milkshake, which is pretty decent, and people love it.

Every couple of years, they also release a "limited" pork sandwich covered in barbecue sauce.

There are actually people who wait for this sandwich to be released. I've even heard of some who have purchased several and then frozen them so they could have a taste throughout the year.

Again, just as it is only a taco, this is only a sandwich and a milkshake. You're life isn't going to end just because you missed out on your opportunity to get it this time around.

It will be back.

There will be another chance, and it will taste exactly the same as it did before.

I'm sorry to those of you who don't agree with these thoughts, but I believe there are better things we could all be doing with our time than worrying about trying some new fast food item.

There are better things to be standing around in line at midnight for than a piece of food.

Heck I won't even do it for a blockbuster movie.

It's food. You buy it, you eat it, it's gone. Is it really worth staying up half the night just to claim to be among the first to try it out?

And if by some chance you don't get to try it out when you had hoped, don't go running to a reporter or social media to complain about it.

You're only making yourself sound like an idiot.

Plus, just think about it, with the Internet you're going to be remembered for years as the people who complained about not getting a new taco, or a new sandwich, when you wanted to have it.

Is that really something you want to be known for?

If you want to go try something like that, fine, go on and try it. I hope you enjoy it.

If not, it's OK. Don't dwell on it. Move on with your life.

(Howell, a resident of Colliers, is managing editor of The Weirton Daily Times, and can be contacted at chowell@weirtondailytimes.com or followed on Twitter @CHowellWDT)

 
 

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